Based in Copenhagen, we thrive in the diversity between our concrete surroundings and the rawness and
imperfection of the Scandinavian seascape. With a peerless approach, we bring fine threads and hand cut sleds that aim to challenge the dull presumptions of surf and design. OH DAWN arises from the surf collective, Shredsled Society. We believe in classics, chaos, clean lines and lots of high quality sweat. A small band of craftsmen and creatives, we are hell bent on making quality goods that reflect this blend of opposites. OH DAWN is a lifestyle label founded in 2011.